Sony BRAVIA OLED A1 Series TVs hit the Indian Market

Sony India announced premium flagship lineup of OLED TVs. The new A1 series OLED TV pairs the brilliance of 4K clarity with brightness, color, and detail of High Dynamic Range (HDR) and is coupled with unique image processor and display device technologies.

 

A1 series boasts of a unique sound technology with Acoustic Woofers, thereby being the world’s first large screen TV producing powerful sound from the screen itself. The indigenous innovation consists of subwoofers and actuators creating an immersive sound experience. These televisions are designed with the focus on the lifestyle TV concept and can light up the aesthetics of one’s home.

 

With over 8 million self-illuminating, individually controlled OLED pixels, the A1 series brings a significantly enriched visual experience with unprecedented black, authentic color, blur-less image, and a wide viewing angle. This level of supreme contrast reveals detail, depth, and textures for a view that’s stunningly real. Sony’s unique OLED technology enables one to explore a world that’s totally authentic and closer to reality.

 

The A1 series is the world’s first large screen TV which can emit its great sound from the screen itself. Taking advantage of the OLED’s backlight-less structure, Sony developed a new Acoustic Surface Technology which can emanate sound directly from the screen itself. An integrated subwoofer behind the TV provides deep, powerful bass for all movie experiences. The two innovative actuators behind the TV vibrate the screen to create the sound that’s truly engaging. This allows a perfect unification of picture and sound unattainable by conventional TVs.

 

The Acoustic Surface Technology lends to the cutting-edge design of the A1 series by doing away with conventional speakers usually located around the TV. The result is unique stand-less form factor with no distraction from the picture.

 

The One Slate concept is an approach that condenses the TV into a single slate, giving a natural elegance for users to experience as a work of art in and of itself. It aims to eliminate every extraneous element from the TV design, allowing users to immerse themselves more fully in the viewing experience.

 

X1 ExtremeThe newly developed 4K HDR Processor X1 Extreme has 40% more real-time image processing than the renowned 4K Processor X1. Unique to Sony, a TRILUMINOS Display enriches viewing experience with a wider palette of colors and more natural shades and hues.

 

The technology reflects optimized and perfectly controlled controls. The precision color mapping goes beyond conventional color enhancement, optimizing colors individually in real time. It drives the maximum performance of the display and controls the representation of every color perfectly, for satisfyingly rich and natural results.

 

The new A1 series will additionally support Dolby Vision, the HDR format from Dolby Laboratories, which when paired with Sony’s unique technologies further enrich the visual experience.

 

On pre-booking Sony OLED TV from 1st to 15th August 2017 from select dealers, the customer will be entitled to get a PlayStation 4.

Availability

KD-65A1 (65) will be available from 4th August 2017 at Rs. 464,900

KD-55A1 (55) will be available from 4th August 2017 at Rs. 364,900

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