Post panda and penguin updates, SEO industry have changed its strategy of the marketing campaign. Earlier, poor quality backlinks and websites were being ignored, but nowadays, everyone is strictly asking for high quality.
Getting a quality backlink was neither easy in past nor is today. But you can’t ignore the fact that it helps to gain higher rankings in search engines. Let’s know what you would earn from guest blogging:
Get Authority Links
Guest blogging is the best way to get authority backlink to your website. But getting approval for your blog post from a highly reputed and ranked website or blogger is not easy. First, you need to send a request to the blogger/ website about your interest to get your written post live on his/her blog site. On the other hand, some bloggers invite to share blogs on their websites but ask to follow certain guidelines. Once you are done with your write-up, send them to have a look; if they will find it worth for readers and quality content they will approve and post it up on their blog site.
Search engines regard high authority backlinks and it also affects your website ranking. You get better ranking, traffic, and authority.
Your website gets targeted traffic with the help of the guest blog. Many people search for some authentic information, and blogging sites will help them in this regard. Many visitors’ bookmarks informative websites, few add for newsletter and others look the website directly to get some interesting new information.
A niche specific blogging website would attract readers looking for the same information and when you get your blog post available for visitors your website gets targeted traffic. Also, you get exposure to the large social media platform. Your blog post will be distributed and spread over the SMO platforms.
Wider Platform at No Cost
Guest blogger doesn’t ask you to pay some amount and get a live link, and if someone does, you need to ignore that website/ blogger. You will find several free blogging websites with high PR and authority. Yes, every website has its own set rules, so you need to be careful about those to get a “yes” for your blog post. Ignoring any guideline can lead you to get a “no”.
It is always good to first know all the terms and conditions, and guidelines of the website. It will help you to write content according to their need and their reader’s choice. With guest blogging, you get a bigger platform where numerous visitors are coming every day and, without even paying a single penny.
At the End
Choosing right platform is your responsibility; research to find out a blogging site or go for the best SEO tactics like guest posting and get high author backlink for your website. These services would be convenient for every individual and business man who don’t have enough time/ least knowledge of content writing.
No matter what, but your aim is to get quality backlinks is done.